/* Expert Executive Sales Consultants LLC — one stylesheet.
   Tokens sampled from the crest. Black, platinum and one red. */

:root {
  /* Black is the brand. Five steps of it, not one — a single flat value over
     a whole page goes dead and reads like a slab. Red appears sparingly. */
  --ink-deep:   #26262B;   /* vignette edges, footer floor */
  --ink:        #2E2E33;   /* the base. Graphite, not black: Cane asked for a
                              grey ground. Literal mid-grey (#808080) puts red
                              text at 1.26:1, so this is the darkest grey that
                              still reads grey and keeps red and white legible. */
  --ink-raised: #36363C;   /* panels */
  --ink-lift:   #3F3F46;   /* hover, active, the step above a panel */
  --ink-line:   #4C4C55;   /* hairlines */

  /* Channel copies for translucent surfaces. rgba() cannot take a hex
     custom property, and hand-written rgba() is what silently kept the
     masthead on the old near-black through a palette change. */
  --ink-rgb:      46, 46, 51;
  --ink-deep-rgb: 38, 38, 43;
  --platinum-rgb: 232, 232, 234;

  /* Light band. The reference alternates dark and light sections, which is
     also where Cane's grey finally fits: the light band carries the grey, so
     red never has to sit on mid-grey as text. */
  --paper:         #E8E8EA;
  --paper-raised:  #F4F4F5;
  --paper-line:    #C9C9CE;
  --on-paper:      #1A1A1E;   /* 11.6:1 on paper */
  --on-paper-mute: #4A4A52;   /* 7.2:1 */
  --accent-ink:    #B01F2E;   /* 5.6:1 on paper. Plain --accent is 3.9:1 there,
                                 which fails AA at eyebrow sizes. */

  --steel:       #6B6B75;
  --silver:      #B8B8BF;  /* 6.9:1 on the ground */
  --platinum:    #E8E8EA;  /* 11.0:1 */
  --white:       #FAFAFA;
  --accent:   #D62839;
  --accent-lift: #F0455B;
  --accent-dim: rgba(214, 40, 57, .16);
  --accent-text: #FF6B7D;

  --serif: "Playfair Display", Georgia, "Times New Roman", serif;
  --sans:  "Source Sans 3", -apple-system, BlinkMacSystemFont, "Segoe UI", Helvetica, Arial, sans-serif;

  --shell: 1220px;
  --gutter: clamp(18px, 4vw, 36px);

  /* One spacing scale. Sections vary deliberately so the page has a cadence
     instead of the same gap repeated down the whole scroll. */
  --s1: 8px;
  --s2: 14px;
  --s3: 22px;
  --s4: 34px;
  --s5: 52px;
  --s6: 76px;
  --s7: 104px;
  --section-y:       clamp(52px, 5.4vw, 84px);
  --section-y-tight: clamp(36px, 3.6vw, 54px);
  --section-y-tall:  clamp(72px, 7.6vw, 116px);

  --ease: cubic-bezier(.22, .61, .36, 1);
  --slow: 520ms;
}

*, *::before, *::after { box-sizing: border-box; }

/* class rules with display: would otherwise beat the UA [hidden] rule */
[hidden] { display: none !important; }

html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; }

body {
  margin: 0;
  background: var(--ink);
  color: var(--platinum);
  font-family: var(--sans);
  font-size: 17px;
  line-height: 1.65;
  font-weight: 400;
  -webkit-font-smoothing: antialiased;
  text-wrap: pretty;
  overflow-x: hidden;
}

h1, h2, h3, h4 {
  font-family: var(--serif); font-weight: 500; color: var(--white); margin: 0;
  line-height: 1.12; text-wrap: balance;
  font-variant-numeric: oldstyle-nums proportional-nums;
}
h1 { font-size: clamp(33px, 5.2vw, 58px); letter-spacing: -.01em; }
h2 { font-size: clamp(26px, 3.4vw, 38px); }
h3 { font-size: clamp(20px, 2.2vw, 25px); }
h4 { font-size: 18px; }
p, ul, ol, dl, figure, blockquote { margin: 0; }
ul, ol { padding-left: 0; list-style: none; }
img, video { max-width: 100%; height: auto; display: block; }
hr { border: 0; border-top: 1px solid var(--ink-line); margin: 0; }

a { color: var(--platinum); text-decoration: none; border-bottom: 1px solid var(--steel); transition: color .3s var(--ease), border-color .3s var(--ease); }
a:hover, a:focus { color: var(--accent-text); border-color: var(--accent-text); }
a.plain, a.btn, a.card, a.crest, a.skip { border-bottom: 0; }

button { font: inherit; color: inherit; cursor: pointer; }
input, select, textarea { font: inherit; }
:focus-visible { outline: 2px solid var(--accent); outline-offset: 3px; }
::selection { background: var(--accent); color: var(--white); }

.shell { max-width: var(--shell); margin: 0 auto; padding: 0 var(--gutter); }
.section { padding: var(--section-y) 0; border-bottom: 1px solid var(--ink-line); }
.section--flush { border-bottom: 0; }
.raised { background: var(--ink-raised); }
.measure { max-width: 62ch; }
.measure-tight { max-width: 52ch; }
.muted { color: var(--silver); }
.lead { font-size: clamp(17px, 1.5vw, 19px); }
.small { font-size: 15px; }

.skip {
  position: absolute; left: -9999px; top: 0; z-index: 100;
  background: var(--accent); color: var(--white); padding: 12px 18px;
  font-size: 12px; letter-spacing: .14em; text-transform: uppercase; font-weight: 600;
}
.skip:focus { left: 12px; top: 12px; }

/* Eyebrow label + red hairline */
.eyebrow { font-size: 11px; letter-spacing: .2em; text-transform: uppercase; color: var(--silver); margin: 0 0 12px; }
.rule { display: block; width: 44px; height: 1px; background: var(--accent); margin: 0 0 30px; }
.rule--wide { width: 100%; background: var(--ink-line); }

/* ---------- Header ---------- */
.site-head {
  position: sticky; top: 0; z-index: 40;
  background: rgba(var(--ink-rgb), .92);
  backdrop-filter: blur(10px);
  border-bottom: 1px solid var(--ink-line);
}
.site-head__in { display: flex; align-items: center; justify-content: space-between; gap: 20px; flex-wrap: wrap; padding-top: 14px; padding-bottom: 14px; }
.crest { display: flex; align-items: center; gap: 13px; }
.crest__mark { width: 46px; height: 46px; flex: none; }
.crest__type { display: flex; flex-direction: column; gap: 5px; }
.crest__name { font-family: var(--serif); font-size: clamp(15px, 1.9vw, 18px); letter-spacing: .015em; color: var(--white); line-height: 1; }
.crest__bar { height: 1px; background: var(--steel); }
.crest__sub { font-size: 9.5px; letter-spacing: .24em; text-transform: uppercase; color: var(--silver); line-height: 1; }

.nav { display: flex; align-items: center; gap: clamp(13px, 2.2vw, 26px); flex-wrap: wrap; }
.nav a { border-bottom: 0; font-size: 12px; letter-spacing: .14em; text-transform: uppercase; color: var(--silver); padding: 4px 0; }
.nav a:hover, .nav a[aria-current="page"] { color: var(--platinum); }
.nav a[aria-current="page"] { box-shadow: 0 1px 0 var(--accent); }

/* ---------- Buttons ---------- */
.btn {
  display: inline-block; padding: 15px 26px; border: 1px solid var(--accent); white-space: nowrap;
  background: var(--accent); color: var(--white);
  font-size: 12px; letter-spacing: .14em; text-transform: uppercase; font-weight: 600;
  transition: background .3s var(--ease), border-color .3s var(--ease), color .3s var(--ease);
}
.btn:hover, .btn:focus { background: var(--accent-lift); border-color: var(--accent-lift); color: var(--white); }
.btn--ghost { background: none; border-color: var(--steel); color: var(--platinum); font-weight: 400; }
.btn--ghost:hover, .btn--ghost:focus { background: none; border-color: var(--silver); color: var(--white); }
.btn--sm { padding: 11px 18px; font-size: 11px; }
/* beats .nav a, which would otherwise strip the button's padding */
.nav a.btn { padding: 12px 20px; color: var(--white); font-weight: 600; }
.nav a.btn:hover, .nav a.btn:focus { color: var(--white); }
.nav a.btn[aria-current="page"] { box-shadow: none; }
.btn-row { display: flex; flex-wrap: wrap; gap: 14px; }

/* ---------- Grids ---------- */
.grid { display: grid; gap: clamp(24px, 4vw, 44px); }
.grid--2 { grid-template-columns: repeat(auto-fit, minmax(290px, 1fr)); }
.grid--3 { grid-template-columns: repeat(auto-fit, minmax(265px, 1fr)); }
.grid--split { grid-template-columns: repeat(auto-fit, minmax(320px, 1fr)); align-items: start; }
.grid--aside { grid-template-columns: minmax(0, 2.05fr) minmax(260px, 1fr); }
@media (max-width: 880px) { .grid--aside { grid-template-columns: 1fr; } }

/* Hairline card set: 1px gaps read as rules, not boxes */
.set { display: grid; grid-template-columns: repeat(auto-fit, minmax(265px, 1fr)); gap: 1px; background: var(--ink-line); border: 1px solid var(--ink-line); }
.set > * { background: var(--ink); padding: clamp(24px, 3vw, 34px); display: flex; flex-direction: column; gap: 15px; }
.set--raised > * { background: var(--ink-raised); }
.set__num { font-size: 11px; letter-spacing: .2em; color: var(--accent-text); margin: 0; }
.set p { color: var(--silver); }
.set .more { margin-top: auto; font-size: 12px; letter-spacing: .1em; text-transform: uppercase; color: var(--platinum); border-bottom: 1px solid var(--steel); align-self: flex-start; }

.panel { border: 1px solid var(--ink-line); background: var(--ink-raised); padding: clamp(26px, 3.5vw, 40px); }
.panel--plain { background: none; }

.dl-rules { display: grid; gap: 0; }
.dl-rules > div { display: grid; gap: 4px; padding: 20px 0; border-bottom: 1px solid var(--ink-line); }
.dl-rules > div:last-child { border-bottom: 0; padding-bottom: 0; }
.dl-rules > div:first-child { padding-top: 0; }
.dl-rules dt { font-family: var(--serif); font-size: 20px; color: var(--white); }
.dl-rules dd { margin: 0; color: var(--silver); font-size: 15px; }

/* Numbered week-by-week list */
.steps { display: grid; gap: 0; counter-reset: step; }
.steps > li { display: grid; grid-template-columns: 58px minmax(0, 1fr); gap: 20px; padding: 26px 0; border-bottom: 1px solid var(--ink-line); }
.steps > li:last-child { border-bottom: 0; }
.steps > li::before { counter-increment: step; content: counter(step, decimal-leading-zero); font-size: 12px; letter-spacing: .16em; color: var(--accent-text); padding-top: 6px; }
.steps h3 { margin-bottom: 6px; }
.panel .steps > li { grid-template-columns: 30px minmax(0, 1fr); gap: 12px; padding: 16px 0; }
.panel .steps > li::before { padding-top: 4px; }
.steps p { color: var(--silver); }

.bullets { display: grid; gap: 12px; }
.bullets > li { display: grid; grid-template-columns: 14px minmax(0, 1fr); gap: 14px; color: var(--silver); }
.bullets > li::before { content: ""; width: 5px; height: 5px; background: var(--accent); transform: rotate(45deg); margin-top: 12px; }

/* ---------- FAQ ---------- */
.faq { border-top: 1px solid var(--ink-line); }
.faq details { border-bottom: 1px solid var(--ink-line); }
.faq summary {
  cursor: pointer; list-style: none; padding: 22px 40px 22px 0; position: relative;
  font-family: var(--serif); font-size: clamp(18px, 2vw, 21px); color: var(--white);
}
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after {
  content: ""; position: absolute; right: 8px; top: 50%; width: 9px; height: 9px;
  border-right: 1px solid var(--silver); border-bottom: 1px solid var(--silver);
  transform: translateY(-70%) rotate(45deg); transition: transform .3s var(--ease);
}
.faq details[open] summary::after { transform: translateY(-30%) rotate(225deg); }
.faq summary:hover { color: var(--accent-text); }
.faq .faq__body { padding: 0 0 24px; color: var(--silver); max-width: 66ch; display: grid; gap: 12px; }

/* ---------- Pricing ---------- */
.price { display: grid; gap: 6px; padding: 24px 0; border-bottom: 1px solid var(--ink-line); }
.price:last-of-type { border-bottom: 0; }
.price__fig { font-family: var(--serif); font-size: clamp(24px, 3vw, 32px); color: var(--white); }
.price__fig span { font-family: var(--sans); font-size: 13px; letter-spacing: .1em; text-transform: uppercase; color: var(--silver); }

/* ---------- Video ---------- */
.player { border: 1px solid var(--ink-line); background: var(--ink-raised); }
.player video { width: 100%; aspect-ratio: 16 / 9; background: var(--ink-raised); }
.placeholder-frame {
  aspect-ratio: 16 / 9; display: grid; place-content: center; gap: 10px; text-align: center; padding: 20px;
  background-color: var(--ink-raised);
  background-image: repeating-linear-gradient(135deg, rgba(58,65,76,.30) 0 1px, transparent 1px 9px);
}
.placeholder-frame p { font-size: 11px; letter-spacing: .18em; text-transform: uppercase; color: var(--silver); }
.chapters { display: grid; gap: 0; }
.chapters li { border-bottom: 1px solid var(--ink-line); }
.chapters button, .chapters a {
  display: grid; grid-template-columns: 62px minmax(0, 1fr); gap: 16px; width: 100%; text-align: left;
  background: none; border: 0; border-bottom: 0; padding: 15px 0; color: var(--platinum);
}
.chapters button:hover, .chapters a:hover { color: var(--accent-text); }
.chapters time { font-size: 13px; letter-spacing: .06em; color: var(--accent-text); }

.vid-grid { display: grid; grid-template-columns: repeat(auto-fill, minmax(280px, 1fr)); gap: clamp(20px, 3vw, 32px); }
.vid-card { border: 1px solid var(--ink-line); background: var(--ink-raised); display: flex; flex-direction: column; border-bottom: 1px solid var(--ink-line); transition: border-color .3s var(--ease), transform .4s var(--ease); }
.vid-card:hover { border-color: var(--steel); transform: translateY(-3px); color: var(--platinum); }
.vid-card__shot { position: relative; }
.vid-card__shot img, .vid-card__shot .placeholder-frame { width: 100%; aspect-ratio: 16 / 9; object-fit: cover; }
.vid-card__dur { position: absolute; right: 10px; bottom: 10px; background: rgba(var(--ink-rgb), .92); border: 1px solid var(--ink-line); color: var(--platinum); font-size: 12px; letter-spacing: .06em; padding: 2px 8px; }
.vid-card__body { padding: 20px 22px 24px; display: flex; flex-direction: column; gap: 10px; flex: 1; }
.vid-card__body h3 { font-size: 21px; }
.vid-card__body p { color: var(--silver); font-size: 15px; }
.tag { font-size: 10.5px; letter-spacing: .18em; text-transform: uppercase; color: var(--silver); border: 1px solid var(--ink-line); padding: 4px 9px; align-self: flex-start; }

.filters { display: flex; flex-wrap: wrap; gap: 10px; }
.filters button { background: none; border: 1px solid var(--ink-line); color: var(--silver); padding: 9px 16px; font-size: 11px; letter-spacing: .14em; text-transform: uppercase; }
.filters button:hover { border-color: var(--steel); color: var(--platinum); }
.filters button[aria-pressed="true"] { border-color: var(--accent-text); color: var(--accent-text); }

.transcript { border: 1px solid var(--ink-line); background: var(--ink-raised); }
.transcript summary { cursor: pointer; list-style: none; padding: 20px 24px; font-size: 12px; letter-spacing: .16em; text-transform: uppercase; color: var(--platinum); }
.transcript summary::-webkit-details-marker { display: none; }
.transcript__body { padding: 0 24px 24px; display: grid; gap: 14px; color: var(--silver); max-width: 72ch; }
.transcript__body p { font-size: 16px; }

/* ---------- Forms ---------- */
.form { display: grid; gap: 20px; }
.field { display: grid; gap: 7px; }
.field label { font-size: 11px; letter-spacing: .16em; text-transform: uppercase; color: var(--silver); }
.field .hint { font-size: 13px; color: var(--silver); }
.field input, .field select, .field textarea {
  background: var(--ink); border: 1px solid var(--steel); color: var(--platinum);
  padding: 13px 14px; width: 100%; border-radius: 0;
  transition: border-color .3s var(--ease);
}
.field input:hover, .field select:hover, .field textarea:hover { border-color: var(--silver); }
.field input:focus, .field select:focus, .field textarea:focus { outline: 2px solid var(--accent); outline-offset: 1px; border-color: var(--accent-text); }
.field textarea { min-height: 150px; resize: vertical; }
.field select { appearance: none; background-image: linear-gradient(45deg, transparent 50%, var(--silver) 50%), linear-gradient(135deg, var(--silver) 50%, transparent 50%); background-position: calc(100% - 20px) 21px, calc(100% - 15px) 21px; background-size: 5px 5px, 5px 5px; background-repeat: no-repeat; padding-right: 40px; }
.field--pair { display: grid; grid-template-columns: repeat(auto-fit, minmax(220px, 1fr)); gap: 20px; }
.honey { position: absolute; left: -9999px; width: 1px; height: 1px; overflow: hidden; }
.form-note { color: var(--silver); font-size: 14px; }
.notice { border: 1px solid var(--accent); background: rgba(214, 40, 57, .07); padding: 22px 24px; display: grid; gap: 10px; }
.notice h2, .notice h3 { font-size: 22px; }
.notice code { font-family: var(--sans); letter-spacing: .12em; color: var(--white); font-size: 17px; }
.error-text { color: var(--accent-lift); font-size: 14px; }

/* ---------- CTA band ---------- */
.cta-band { background: var(--ink-raised); border-top: 1px solid var(--ink-line); border-bottom: 1px solid var(--ink-line); }
.cta-band .shell { padding-top: clamp(48px, 6vw, 76px); padding-bottom: clamp(48px, 6vw, 76px); display: grid; gap: 26px; grid-template-columns: repeat(auto-fit, minmax(280px, 1fr)); align-items: center; }
.cta-band h2 { max-width: 26ch; }
.cta-band p { color: var(--silver); max-width: 46ch; }

/* ---------- Breadcrumbs ---------- */
.crumbs { padding-block: 20px 0; font-size: 12px; letter-spacing: .1em; text-transform: uppercase; color: var(--silver); }
.crumbs ol { display: flex; flex-wrap: wrap; gap: 10px; }
.crumbs li + li::before { content: "/"; color: var(--steel); margin-right: 10px; }
.crumbs a { border-bottom: 0; color: var(--silver); }
.crumbs a:hover { color: var(--accent-text); }

/* ---------- Footer ---------- */
.site-foot { border-top: 1px solid var(--ink-line); background: var(--ink); }
.site-foot .shell { padding-top: clamp(44px, 6vw, 68px); padding-bottom: 40px; }
.foot-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(230px, 1fr)); gap: clamp(28px, 4vw, 48px); }
.foot-grid h2 { font-size: 12px; letter-spacing: .18em; text-transform: uppercase; color: var(--silver); font-family: var(--sans); font-weight: 600; margin-bottom: 16px; }
.foot-list { display: grid; gap: 10px; font-size: 15px; }
.foot-list a { border-bottom: 0; color: var(--platinum); }
.foot-list a:hover { color: var(--accent-text); }
.foot-list .muted { font-size: 14px; display: block; margin-top: 2px; }
.foot-base { margin-top: clamp(36px, 5vw, 56px); padding-top: 26px; border-top: 1px solid var(--ink-line); display: grid; gap: 14px; }
.foot-base p { color: var(--silver); font-size: 13.5px; max-width: 90ch; }
.foot-base .legal { display: flex; flex-wrap: wrap; gap: 18px; }
.foot-base .legal a { border-bottom: 0; color: var(--silver); font-size: 13.5px; }
.foot-base .legal a:hover { color: var(--accent-text); }

/* ---------- Reveals (JS adds .reveal-on; no JS = visible) ---------- */
.js .reveal { opacity: 0; transform: translateY(10px); }
.js .reveal.is-in { opacity: 1; transform: none; transition: opacity var(--slow) var(--ease), transform var(--slow) var(--ease); }

/* ---------- Console ---------- */
.console-wrap { display: grid; grid-template-columns: minmax(260px, 340px) minmax(0, 1fr); min-height: calc(100vh - 120px); }
.console-list { border-right: 1px solid var(--ink-line); }
.console-list__head { padding: 18px 20px; border-bottom: 1px solid var(--ink-line); display: grid; gap: 12px; }
.thread-btn { display: grid; gap: 4px; width: 100%; text-align: left; background: none; border: 0; border-bottom: 1px solid var(--ink-line); padding: 16px 20px; }
.thread-btn:hover { background: var(--ink-raised); }
.thread-btn[aria-current="true"] { background: var(--ink-raised); box-shadow: inset 2px 0 0 var(--accent); }
.thread-btn .who { display: flex; justify-content: space-between; gap: 12px; align-items: baseline; }
.thread-btn .who strong { font-weight: 600; font-size: 15px; color: var(--white); }
.thread-btn .who time { font-size: 12px; color: var(--silver); }
.thread-btn .line { font-size: 14px; color: var(--silver); overflow: hidden; text-overflow: ellipsis; white-space: nowrap; }
.thread-btn .unread { width: 7px; height: 7px; background: var(--accent); border-radius: 50%; display: inline-block; }
.console-thread { display: flex; flex-direction: column; }
.console-thread__head { padding: 18px 24px; border-bottom: 1px solid var(--ink-line); display: flex; flex-wrap: wrap; gap: 14px; justify-content: space-between; align-items: center; }
.console-thread__log { padding: 24px; display: grid; gap: 16px; align-content: start; flex: 1; overflow-y: auto; }
.console-thread__reply { border-top: 1px solid var(--ink-line); padding: 18px 24px; display: grid; gap: 12px; }
@media (max-width: 760px) { .console-wrap { grid-template-columns: 1fr; } .console-list { border-right: 0; border-bottom: 1px solid var(--ink-line); } }

/* ---------- Chat widget ---------- */
.chat-launcher {
  position: fixed; right: 20px; bottom: calc(20px + env(safe-area-inset-bottom, 0px)); z-index: 60;
  width: 62px; height: 62px; border-radius: 50%;
  background: var(--ink-raised); border: 1px solid var(--steel); color: var(--platinum);
  display: grid; place-items: center; gap: 0;
  box-shadow: 0 10px 30px rgba(0, 0, 0, .45);
  transition: border-color .3s var(--ease), box-shadow .3s var(--ease);
}
.chat-launcher:hover { border-color: var(--accent-text); box-shadow: 0 0 0 4px rgba(214, 40, 57, .16), 0 10px 30px rgba(0, 0, 0, .45); }
.chat-launcher__mono { font-family: var(--serif); font-size: 15px; letter-spacing: .04em; color: var(--platinum); }
.chat-launcher__dot { position: absolute; top: 4px; right: 4px; width: 11px; height: 11px; border-radius: 50%; background: var(--accent); border: 2px solid var(--ink); }
.chat-panel {
  position: fixed; z-index: 61;
  right: 20px; bottom: calc(20px + env(safe-area-inset-bottom, 0px));
  width: min(380px, calc(100vw - 32px));
  height: min(560px, calc(100vh - 40px));
  background: var(--ink); border: 1px solid var(--ink-line);
  box-shadow: 0 24px 60px rgba(0, 0, 0, .55);
  display: flex; flex-direction: column;
}
.chat-head { padding: 16px 18px; border-bottom: 1px solid var(--ink-line); display: flex; gap: 14px; align-items: flex-start; background: var(--ink-raised); }
.chat-head h2 { font-size: 17px; }
.chat-head .status { font-size: 12px; color: var(--silver); letter-spacing: .04em; }
.chat-head .status b { color: var(--accent-text); font-weight: 400; }
.chat-close { margin-left: auto; background: none; border: 1px solid transparent; color: var(--silver); width: 32px; height: 32px; flex: none; font-size: 18px; line-height: 1; }
.chat-close:hover { color: var(--platinum); border-color: var(--ink-line); }
.chat-log { flex: 1; overflow-y: auto; padding: 18px; display: grid; gap: 14px; align-content: start; }
.msg { max-width: 88%; padding: 12px 14px; font-size: 15px; line-height: 1.55; border: 1px solid var(--ink-line); }
.msg--staff { background: var(--ink-raised); color: var(--platinum); justify-self: start; }
.msg--you { background: rgba(214, 40, 57, .10); border-color: rgba(214, 40, 57, .45); justify-self: end; }
.msg time { display: block; font-size: 11px; letter-spacing: .1em; text-transform: uppercase; color: var(--silver); margin-top: 6px; }
.chat-openers { display: grid; gap: 8px; padding: 0 18px 14px; }
.chat-openers button { background: none; border: 1px solid var(--ink-line); color: var(--platinum); text-align: left; padding: 11px 13px; font-size: 14px; }
.chat-openers button:hover { border-color: var(--accent-text); color: var(--accent-text); }
.chat-form { border-top: 1px solid var(--ink-line); padding: 12px; display: grid; gap: 10px; background: var(--ink-raised); }
.chat-form label { font-size: 11px; letter-spacing: .16em; text-transform: uppercase; color: var(--silver); }
.chat-form textarea, .chat-form input { background: var(--ink); border: 1px solid var(--steel); color: var(--platinum); padding: 11px 12px; width: 100%; }
.chat-form textarea { min-height: 62px; resize: none; }
.chat-row { display: flex; gap: 10px; align-items: flex-end; }
.chat-row .btn { flex: none; padding: 13px 18px; }
.chat-count { font-size: 11px; color: var(--silver); text-align: right; }
.sr-only { position: absolute; width: 1px; height: 1px; padding: 0; margin: -1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; border: 0; }

@media (max-width: 480px) {
  .chat-panel { right: 0; bottom: 0; width: 100vw; height: 100dvh; border: 0; }
  .chat-launcher { right: 16px; bottom: calc(16px + env(safe-area-inset-bottom, 0px)); width: 56px; height: 56px; }
}

/* ==========================================================================
   DEPTH, RHYTHM AND THE CREST
   --------------------------------------------------------------------------
   Three things separate this from a competent dark layout:
     1. the navy is lit, not flat — a top vignette plus per-section atmosphere
     2. sections vary in height, so the scroll has a cadence
     3. the crest appears at scale, quietly, instead of only at 46px in the nav
   ========================================================================== */

/* --- 1. Atmosphere -------------------------------------------------------- */

/* A fixed height gradient, so it reads the same on a short page and a long one.
   Deliberately not background-attachment: fixed — that stutters on iOS. */
body {
  background-color: var(--ink);
  background-image: linear-gradient(180deg, var(--ink-deep) 0%, var(--ink) 560px);
  background-repeat: no-repeat;
}

.atmos { position: relative; isolation: isolate; overflow: hidden; }
.atmos::before {
  content: "";
  position: absolute; inset: 0; z-index: -1; pointer-events: none;
  background:
    radial-gradient(58% 62% at 82% 6%,  rgba(214, 40, 57, .07), transparent 64%),
    radial-gradient(74% 68% at 12% 96%, rgba(22, 34, 58, .70),   transparent 66%);
}

/* --- 2. Section rhythm ---------------------------------------------------- */

.section--tight { padding-block: var(--section-y-tight); }
.section--tall  { padding-block: var(--section-y-tall); }
.section--open  { border-bottom: 0; }

/* --- 3. The crest, at scale ----------------------------------------------- */

.watermark { position: relative; isolation: isolate; overflow: hidden; }
.watermark::after {
  content: "";
  position: absolute; z-index: -1; pointer-events: none;
  width: clamp(320px, 46vw, 660px); aspect-ratio: 1;
  right: calc(var(--gutter) * -1); bottom: -14%;
  background: url("../img/crest.png") center / contain no-repeat;
  opacity: .05;
  filter: grayscale(1) brightness(1.7);
}
.watermark--left::after  { right: auto; left: calc(var(--gutter) * -1); }
.watermark--top::after   { bottom: auto; top: -16%; }

/* --- 4. Hero -------------------------------------------------------------- */

.hero { padding-block: clamp(58px, 7vw, 104px) clamp(52px, 6vw, 88px); border-bottom: 1px solid var(--ink-line); }
.hero__in { display: grid; grid-template-columns: minmax(0, 1.32fr) minmax(280px, .68fr); gap: clamp(32px, 5vw, 72px); align-items: center; }
.hero h1 { font-size: clamp(36px, 6.1vw, 82px); letter-spacing: -.022em; line-height: 1.02; }
.hero .lead { margin-top: var(--s3); max-width: 40ch; color: var(--platinum); }
.hero .lead + p { margin-top: var(--s2); max-width: 42ch; }
.hero .btn-row { margin-top: var(--s4); }

/* the crest, large and ghosted, sitting behind the headline */
.hero__ghost {
  position: absolute; z-index: -1; pointer-events: none;
  width: clamp(300px, 38vw, 520px); aspect-ratio: 1;
  left: 57%; top: 50%; transform: translate(-50%, -52%);
  background: url("../img/crest.png") center / contain no-repeat;
  opacity: .045; filter: grayscale(1) brightness(1.8);
}

/* a rail of facts along the bottom, so the hero closes instead of trailing off */
.hero__rail {
  margin-top: clamp(40px, 5vw, 68px); padding-top: var(--s4);
  border-top: 1px solid var(--ink-line);
  display: grid; grid-template-columns: repeat(auto-fit, minmax(190px, 1fr)); gap: var(--s4);
}
.hero__rail dt { font-size: 10.5px; letter-spacing: .2em; text-transform: uppercase; color: var(--silver); }
.hero__rail dd { margin: 7px 0 0; font-family: var(--serif); font-size: 19px; color: var(--white); line-height: 1.3; }
.hero__rail dd .muted { font-family: var(--sans); font-size: 14px; display: block; margin-top: 3px; }

@media (max-width: 900px) {
  .hero__in { grid-template-columns: 1fr; }
  .hero__ghost { left: 78%; opacity: .04; }
}

/* --- 5. Optical polish ---------------------------------------------------- */

/* Playfair sets tighter than its metrics suggest at display sizes. */
h2 { font-size: clamp(27px, 3.5vw, 42px); letter-spacing: -.012em; }
h3 { letter-spacing: -.006em; }

.eyebrow { font-size: 10.5px; letter-spacing: .22em; margin-bottom: 10px; }
.rule { margin-bottom: var(--s4); }

/* Section headings get a little more room beneath them than above. */
.section-head { max-width: 46ch; margin-bottom: clamp(28px, 3.4vw, 46px); }
.section-head p { color: var(--silver); margin-top: var(--s3); }

/* Panels lift on hover only where they are actually interactive. */
a.panel, a.card { transition: border-color .3s var(--ease), background .3s var(--ease), transform .4s var(--ease); }
a.panel:hover, a.card:hover { border-color: var(--steel); background: var(--ink-lift); transform: translateY(-2px); }

/* Figures in the serif want oldstyle numerals; tabular data does not. */
.price__fig, .hero__rail dd { font-variant-numeric: oldstyle-nums; }
.chapters time, .vid-card__dur, .chat-count { font-variant-numeric: tabular-nums; }

/* --- 6. Fixes ------------------------------------------------------------- */

/* .grid--aside had no narrow fallback — the 260px sidebar squeezed the body
   column to nothing on a phone. */
@media (max-width: 820px) {
  .grid--aside { grid-template-columns: 1fr; }
}

/* Long words in a narrow aside column could overflow their panel. */
.panel, .set > *, .vid-card__body { overflow-wrap: break-word; }

/* --- 7. Vertical video --------------------------------------------------- */

/* The ministry clip is a 9:16 phone recording. A 16:9 player would letterbox it
   into two black bars, so portrait sources get their own frame. */
.player--portrait { display: grid; place-items: center; background: var(--ink-deep); padding: clamp(16px, 2.4vw, 30px); }
.player--portrait video {
  aspect-ratio: 9 / 16; width: 100%; max-width: min(100%, 366px); max-height: 74vh;
  height: auto; object-fit: cover;
  border: 1px solid var(--ink-line); background: var(--ink-deep);
}

/* .bullets is a two-column grid, so a list item needs exactly one child.
   Loose text nodes beside an element become extra grid items and stack. */
.bullets > li > span { display: block; }
.vid-card__shot--portrait img, .vid-card__shot--portrait .placeholder-frame { aspect-ratio: 3 / 4; }

/* Print: readable, no widget */
@media print {
  body { background: #fff; color: #000; background-image: none; }
  .site-head, .site-foot, .chat-launcher, .chat-panel, .cta-band, .filters { display: none; }
  h1, h2, h3 { color: #000; }
  a { color: #000; border-bottom: 0; }
  .watermark::after, .atmos::before, .hero__ghost { display: none; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  a.panel:hover, a.card:hover, .vid-card:hover { transform: none; }
}

/* ==========================================================================
   THE DIAGNOSTIC
   Eight questions that score where the revenue is leaking. Rendered as a
   plain list without JavaScript, upgraded to a one-question-at-a-time
   stepper with it.
   ========================================================================== */

.dx { border: 1px solid var(--ink-line); background: var(--ink-raised); }
.dx__bar { height: 2px; background: var(--ink-line); }
.dx__bar > i { display: block; height: 100%; width: 0; background: var(--accent); transition: width .45s var(--ease); }

.dx__head { padding: clamp(20px, 2.6vw, 30px) clamp(22px, 3vw, 38px) 0; display: flex; gap: 16px; align-items: baseline; }
.dx__count { font-size: 11px; letter-spacing: .2em; text-transform: uppercase; color: var(--silver); }
.dx__of { margin-left: auto; font-size: 11px; letter-spacing: .2em; text-transform: uppercase; color: var(--steel); }

.dx__step { padding: clamp(16px, 2vw, 22px) clamp(22px, 3vw, 38px) clamp(24px, 3vw, 36px); }
.dx__q { font-family: var(--serif); font-size: clamp(22px, 2.8vw, 31px); color: var(--white); line-height: 1.18; margin-bottom: 6px; }
.dx__hint { color: var(--silver); font-size: 15px; margin-bottom: var(--s3); }

.dx__opts { display: grid; gap: 10px; }
.dx__opt {
  display: flex; gap: 14px; align-items: flex-start; width: 100%; text-align: left;
  background: none; border: 1px solid var(--ink-line); color: var(--platinum);
  padding: 15px 18px; font-size: 16px; line-height: 1.5;
  transition: border-color .25s var(--ease), background .25s var(--ease), transform .25s var(--ease);
}
.dx__opt:hover { border-color: var(--steel); background: var(--ink-lift); }
.dx__opt[aria-pressed="true"] { border-color: var(--accent); background: var(--accent-dim); color: var(--white); }
.dx__opt::before {
  content: ""; width: 11px; height: 11px; margin-top: 7px; flex: none;
  border: 1px solid var(--steel); transform: rotate(45deg);
  transition: background .25s var(--ease), border-color .25s var(--ease);
}
.dx__opt[aria-pressed="true"]::before { background: var(--accent); border-color: var(--accent); }

.dx__nav { display: flex; gap: 12px; align-items: center; padding: 0 clamp(22px, 3vw, 38px) clamp(22px, 3vw, 32px); }
.dx__back { background: none; border: 0; color: var(--silver); font-size: 12px; letter-spacing: .14em; text-transform: uppercase; padding: 8px 0; }
.dx__back:hover { color: var(--platinum); }
.dx__nav .spacer { margin-left: auto; }

/* --- result ------------------------------------------------------------- */
.dx__result { padding: clamp(24px, 3vw, 40px); }
.dx__verdict { font-family: var(--serif); font-size: clamp(24px, 3.4vw, 38px); color: var(--white); line-height: 1.14; }
.dx__verdict em { font-style: normal; color: var(--accent-text); }

.dx__meters { display: grid; gap: 14px; margin: var(--s4) 0; }
.dx__meter { display: grid; grid-template-columns: minmax(120px, 170px) minmax(0, 1fr) 44px; gap: 14px; align-items: center; }
.dx__meter .k { font-size: 12px; letter-spacing: .12em; text-transform: uppercase; color: var(--silver); }
.dx__meter .t { height: 6px; background: var(--ink); border: 1px solid var(--ink-line); }
.dx__meter .t > i { display: block; height: 100%; width: 0; background: var(--steel); transition: width .8s var(--ease); }
.dx__meter .v { font-size: 13px; color: var(--silver); text-align: right; font-variant-numeric: tabular-nums; }
.dx__meter--top .k { color: var(--white); }
.dx__meter--top .t > i { background: var(--accent); }
.dx__meter--top .v { color: var(--accent-text); }
@media (max-width: 560px) {
  .dx__meter { grid-template-columns: 1fr 44px; }
  .dx__meter .t { grid-column: 1 / -1; order: 3; }
}

.dx__flags { display: grid; gap: 0; margin: var(--s4) 0; border-top: 1px solid var(--ink-line); }
.dx__flags li { padding: 15px 0; border-bottom: 1px solid var(--ink-line); display: grid; grid-template-columns: 16px minmax(0, 1fr); gap: 14px; color: var(--platinum); }
.dx__flags li::before { content: ""; width: 6px; height: 6px; margin-top: 10px; background: var(--accent); transform: rotate(45deg); }
.dx__flags .why { display: block; color: var(--silver); font-size: 15px; margin-top: 4px; }

.dx__rec { border: 1px solid var(--accent); background: var(--accent-dim); padding: clamp(20px, 2.6vw, 30px); margin-top: var(--s4); }
.dx__rec .k { font-size: 11px; letter-spacing: .2em; text-transform: uppercase; color: var(--accent-text); }
.dx__rec h3 { margin: 8px 0 10px; }
.dx__rec p { color: var(--platinum); }
.dx__rec .btn-row { margin-top: var(--s3); }

.dx__caveat { color: var(--silver); font-size: 14px; margin-top: var(--s4); padding-top: var(--s3); border-top: 1px solid var(--ink-line); }

/* Without JavaScript the questions are just a readable list. */
.dx-static { display: grid; gap: var(--s4); }
.dx-static li > b { display: block; font-family: var(--serif); font-size: 20px; color: var(--white); margin-bottom: 8px; }
.dx-static li ul { display: grid; gap: 6px; padding-left: 0; }
.dx-static li ul li { color: var(--silver); font-size: 15px; padding-left: 18px; position: relative; }
.dx-static li ul li::before { content: ""; position: absolute; left: 0; top: 10px; width: 5px; height: 5px; background: var(--steel); transform: rotate(45deg); }
.js .dx-static { display: none; }

/* ==========================================================================
   MOBILE NAVIGATION
   Six links and a button were relying on flex-wrap, which stacks into a mess
   on a phone. Below 900px they collapse behind a toggle.
   ========================================================================== */

.navbtn {
  display: none; width: 46px; height: 46px; flex: none; margin-left: auto;
  background: none; border: 1px solid var(--ink-line);
  align-items: center; justify-content: center;
  transition: border-color .25s var(--ease);
}
.navbtn:hover { border-color: var(--steel); }
.navbtn__bars, .navbtn__bars::before, .navbtn__bars::after {
  display: block; width: 19px; height: 1.5px; background: var(--platinum);
  transition: transform .3s var(--ease), opacity .2s var(--ease);
}
.navbtn__bars { position: relative; }
.navbtn__bars::before, .navbtn__bars::after { content: ""; position: absolute; left: 0; }
.navbtn__bars::before { top: -6px; }
.navbtn__bars::after  { top: 6px; }
.navbtn[aria-expanded="true"] .navbtn__bars { background: transparent; }
.navbtn[aria-expanded="true"] .navbtn__bars::before { transform: translateY(6px) rotate(45deg); }
.navbtn[aria-expanded="true"] .navbtn__bars::after  { transform: translateY(-6px) rotate(-45deg); }

@media (max-width: 900px) {
  .navbtn { display: inline-flex; }

  .nav {
    position: fixed; inset: 0; z-index: 60;
    display: grid; align-content: start; gap: 0;
    padding: calc(var(--gutter) + 78px) var(--gutter) var(--gutter);
    background: var(--ink);
    overflow-y: auto; overscroll-behavior: contain;
    opacity: 0; visibility: hidden; transform: translateY(-8px);
    transition: opacity .3s var(--ease), transform .3s var(--ease), visibility .3s;
  }
  .nav[data-open] { opacity: 1; visibility: visible; transform: none; }

  .nav a {
    font-family: var(--serif); font-size: 27px; letter-spacing: -.01em;
    text-transform: none; color: var(--platinum);
    padding: 18px 0; border-bottom: 1px solid var(--ink-line);
  }
  .nav a[aria-current="page"] { color: var(--white); box-shadow: none; }
  .nav a[aria-current="page"]::after {
    content: ""; display: inline-block; width: 7px; height: 7px; margin-left: 12px;
    background: var(--accent); transform: rotate(45deg) translateY(-3px);
  }
  .nav a.nav__cta {
    font-family: var(--sans); font-size: 12px; text-transform: uppercase;
    letter-spacing: .14em; text-align: center; border-bottom: 0;
    margin-top: var(--s4); padding: 16px 20px;
  }

  /* the masthead has to sit above the panel so the close button stays reachable */
  .site-head { z-index: 70; }
  .site-head__in { position: relative; z-index: 71; }
  body.nav-open { overflow: hidden; }
}

@media (max-width: 900px) and (prefers-reduced-motion: reduce) {
  .nav { transition: none; }
}

/* ==========================================================================
   VIDEO WALL
   Cane shoots vertical, so cards take their shape from the footage rather
   than forcing every clip into a 16:9 letterbox.
   ========================================================================== */

.vid-grid { align-items: start; }
.vid-grid--single { grid-template-columns: minmax(0, 420px); }

.vid-card { position: relative; overflow: hidden; }
.vid-card__shot { position: relative; background: var(--ink-deep); }
.vid-card__shot img,
.vid-card__shot .placeholder-frame { width: 100%; aspect-ratio: 16 / 9; object-fit: cover; }
.vid-card--portrait .vid-card__shot img,
.vid-card--portrait .vid-card__shot .placeholder-frame { aspect-ratio: 9 / 16; }
.vid-card__shot video { width: 100%; display: block; background: var(--ink-deep); }
.vid-card--portrait .vid-card__shot video { aspect-ratio: 9 / 16; object-fit: contain; }

.vid-card__play {
  position: absolute; inset: 0; width: 100%; border: 0; background: none;
  display: grid; place-items: center; cursor: pointer;
  transition: background .3s var(--ease);
}
.vid-card__play:hover, .vid-card__play:focus-visible { background: rgba(var(--ink-deep-rgb), .35); }
.vid-card__tri {
  width: 58px; height: 58px; border-radius: 50%;
  background: rgba(var(--ink-deep-rgb), .62); border: 1px solid rgba(var(--platinum-rgb), .5);
  display: grid; place-items: center;
  transition: background .3s var(--ease), border-color .3s var(--ease), transform .3s var(--ease);
}
.vid-card__tri::before {
  content: ""; width: 0; height: 0; margin-left: 4px;
  border-left: 15px solid var(--platinum);
  border-top: 9px solid transparent; border-bottom: 9px solid transparent;
  transition: border-left-color .3s var(--ease);
}
.vid-card__play:hover .vid-card__tri,
.vid-card__play:focus-visible .vid-card__tri {
  background: var(--accent); border-color: var(--accent); transform: scale(1.06);
}
.vid-card__play:hover .vid-card__tri::before,
.vid-card__play:focus-visible .vid-card__tri::before { border-left-color: var(--white); }

.vid-card[data-playing] { border-color: var(--steel); }
.vid-card[data-playing] .vid-card__play,
.vid-card[data-playing] .vid-card__dur { display: none; }
.vid-card[data-playing]:hover { transform: none; }

@media (prefers-reduced-motion: reduce) {
  .vid-card__play:hover .vid-card__tri, .vid-card__play:focus-visible .vid-card__tri { transform: none; }
}

/* ==========================================================================
   THE NINETY DAY TRACK
   A single rail down the page that fills as you scroll, so the sequence reads
   as one continuous thing rather than five disconnected cards.
   ========================================================================== */

.track { position: relative; display: grid; gap: 0; padding-left: clamp(30px, 5vw, 58px); }
.track::before,
.track::after {
  content: ""; position: absolute; left: clamp(7px, 1.4vw, 15px); top: 10px; bottom: 10px; width: 1px;
}
.track::before { background: var(--ink-line); }
.track::after {
  background: var(--accent-lift); transform-origin: top;
  transform: scaleY(var(--track-progress, 0));
  transition: transform .25s linear;
}

.track__step { position: relative; padding: clamp(26px, 3.4vw, 44px) 0; }
.track__step + .track__step { border-top: 1px solid var(--ink-line); }

.track__marker {
  position: absolute; left: calc(clamp(30px, 5vw, 58px) * -1 + clamp(2px, 1vw, 10px));
  top: clamp(30px, 3.6vw, 48px);
  width: 11px; height: 11px; background: var(--ink); border: 1px solid var(--steel);
  transform: rotate(45deg);
  transition: background .4s var(--ease), border-color .4s var(--ease), box-shadow .4s var(--ease);
}
.track__step.is-in .track__marker {
  background: var(--accent-lift); border-color: var(--accent-lift);
  box-shadow: 0 0 0 5px var(--accent-dim);
}

.track__when {
  font-size: 11px; letter-spacing: .2em; text-transform: uppercase;
  color: var(--accent-text); margin-bottom: 10px;
}
.track__step h3 { margin-bottom: 12px; }
.track__step p { color: var(--platinum); max-width: 62ch; }
.track__step p + p { margin-top: 12px; }
.track__step .muted { color: var(--silver); }

@media (prefers-reduced-motion: reduce) {
  .track::after { transition: none; }
}

/* Wide screens: the week label earns its own column so the full-width rules
   have something holding the left edge, instead of a half-empty row. */
@media (min-width: 900px) {
  .track__step {
    display: grid;
    grid-template-columns: 178px minmax(0, 1fr);
    /* Column gap only. A plain `gap` also opens the row gaps, which pushes the
       heading away from its own paragraphs and breaks the vertical rhythm. */
    column-gap: clamp(20px, 3vw, 46px);
    row-gap: 0;
    align-items: start;
  }
  .track__when { margin-bottom: 0; padding-top: 7px; }
  .track__step > h3,
  .track__step > p:not(.track__when) { grid-column: 2; }
  .track__step p { max-width: 68ch; }
}

/* ==========================================================================
   PRICING TIERS
   Hairline grid: the container carries the line colour and 1px gaps let it
   through, so three cards share borders instead of stacking doubled edges.
   ========================================================================== */

.hero--short { padding-bottom: clamp(30px, 3.4vw, 48px); }

.tiers {
  display: grid; gap: 1px;
  background: var(--ink-line);
  border: 1px solid var(--ink-line);
}
@media (min-width: 940px) { .tiers { grid-template-columns: repeat(3, 1fr); } }

.tier {
  background: var(--ink-raised);
  padding: clamp(26px, 2.6vw, 38px);
  display: flex; flex-direction: column;
}
.tier--lead { background: var(--ink-lift); }

.tier__step {
  font-size: 11px; letter-spacing: .2em; text-transform: uppercase;
  color: var(--accent-text); margin-bottom: 14px;
}
.tier--lead .tier__step { color: var(--accent-text); }

.tier__name { font-size: clamp(20px, 2vw, 25px); margin-bottom: 16px; }

.tier__price {
  font-family: var(--serif);
  /* Capped at 36px: 38px is where "$5,000 to $10,000+" wraps to a second
     line and drops that card's body text below the other two. */
  font-size: clamp(28px, 2.9vw, 36px);
  line-height: 1; color: var(--white);
  display: flex; align-items: baseline; flex-wrap: wrap; gap: 8px;
}
.tier__to {
  font-family: var(--sans); font-size: 12px; letter-spacing: .14em;
  text-transform: uppercase; color: var(--silver);
}
.tier__plus { color: var(--accent-text); margin-left: -4px; }

.tier__unit {
  font-size: 13px; color: var(--silver);
  margin: 12px 0 20px; padding-bottom: 20px;
  border-bottom: 1px solid var(--ink-line);
}

.tier__what { color: var(--platinum); margin-bottom: 20px; }

.tier__list { list-style: none; display: grid; gap: 10px; margin-bottom: 22px; }
.tier__list li {
  position: relative; padding-left: 20px;
  font-size: 15px; color: var(--platinum);
}
.tier__list li::before {
  content: ""; position: absolute; left: 0; top: .62em;
  width: 7px; height: 1px; background: var(--accent);
}

.tier__for {
  font-size: 14px; color: var(--silver);
  padding-top: 18px; border-top: 1px solid var(--ink-line);
  margin-top: auto;
}
.tier__cta { margin-top: 20px; align-self: flex-start; }

/* ---------- Vision statement band ---------- */
.creed { border-block: 1px solid var(--ink-line); text-align: center; }
.creed p.creed__line {
  font-family: var(--serif);
  font-size: clamp(26px, 4vw, 50px);
  line-height: 1.14; color: var(--white);
  max-width: 20ch; margin: 0 auto;
}
.creed .creed__line em { font-style: normal; color: var(--accent-text); }
.creed__sub { color: var(--silver); max-width: 58ch; margin: 22px auto 0; }

/* ---------- Capability set: the twelve services under three headings ---------- */
.capset { display: grid; gap: clamp(28px, 3vw, 44px); }
@media (min-width: 820px) { .capset { grid-template-columns: repeat(3, 1fr); } }
.capset__col h3 {
  font-size: 17px; padding-bottom: 14px; margin-bottom: 18px;
  border-bottom: 1px solid var(--ink-line);
}

/* ==========================================================================
   DISPLAY VOICE
   Structural headings become heavy all-caps sans, per Cane's reference.
   Playfair stays on the statement bands and price figures so the site keeps a
   voice of its own instead of reading as a stock consulting template.
   ========================================================================== */

.display,
.pagehead h1,
.hero--shot h1,
.section-head h2,
.statement h2 {
  font-family: var(--sans);
  font-weight: 800;
  text-transform: uppercase;
  letter-spacing: -0.005em;
  line-height: 1.05;
}

.hero--shot h1 { font-size: clamp(32px, 5vw, 60px); }
.pagehead h1   { font-size: clamp(29px, 4.2vw, 52px); }
.section-head h2 { font-size: clamp(23px, 2.9vw, 38px); }

.rule--display {
  display: block; width: 74px; height: 3px;
  background: var(--accent); margin: 20px 0 22px;
}
.band--paper .rule--display { background: var(--accent-ink); }

.tagline {
  font-family: var(--sans); font-weight: 600;
  text-transform: uppercase; letter-spacing: .16em;
  font-size: clamp(12px, 1.15vw, 15px);
  color: var(--platinum);
}

/* ==========================================================================
   LIGHT BAND
   ========================================================================== */

.band--paper { background: var(--paper); color: var(--on-paper); }
.band--paper h1,
.band--paper h2,
.band--paper h3,
.band--paper dt      { color: var(--on-paper); }
.band--paper p,
.band--paper li,
.band--paper .muted,
.band--paper dd      { color: var(--on-paper-mute); }
.band--paper .eyebrow { color: var(--accent-ink); }
.band--paper .rule    { background: var(--accent-ink); }
.band--paper a        { color: var(--accent-ink); }
.band--paper .btn--ghost { border-color: var(--paper-line); color: var(--on-paper); }
.band--paper .btn--ghost:hover,
.band--paper .btn--ghost:focus-visible { border-color: var(--accent-ink); color: var(--accent-ink); }
.band--paper .panel { background: var(--paper-raised); border-color: var(--paper-line); }
.band--paper .bullets li::before { background: var(--accent-ink); }

/* ==========================================================================
   PHOTO SLOT
   Every image slot must look deliberate while the photography is missing,
   or a photo-led layout reads as broken rather than as unfinished.
   ========================================================================== */

.shot { position: relative; overflow: hidden; background: var(--ink-raised); }
.shot > img { display: block; width: 100%; height: 100%; object-fit: cover; }
.shot--16x9 { aspect-ratio: 16 / 9; }
.shot--4x3  { aspect-ratio: 4 / 3; }
.shot--tall { aspect-ratio: 3 / 4; }

.shot--empty {
  display: grid; place-items: center; text-align: center; padding: 24px;
  background:
    radial-gradient(120% 90% at 50% 0%, rgba(var(--platinum-rgb), .05), transparent 70%),
    linear-gradient(150deg, var(--ink-lift), var(--ink-raised));
  border: 1px solid var(--ink-line);
}
.shot--empty::before {
  content: ""; position: absolute; inset: 0;
  background: url("../img/crest.png") center / 42% no-repeat;
  opacity: .06;
}
.shot--empty p {
  position: relative; margin: 0;
  font-size: 11px; letter-spacing: .18em; text-transform: uppercase;
  color: var(--steel);
}

/* ==========================================================================
   PAGE HEAD  (interior pages: title over an image, rule, tagline)
   ========================================================================== */

.pagehead { position: relative; overflow: hidden; background: var(--ink-deep); }
.pagehead__bg { position: absolute; inset: 0; }
.pagehead__bg img { width: 100%; height: 100%; object-fit: cover; opacity: 1; }
.pagehead::after {
  content: ""; position: absolute; inset: 0;
  background: linear-gradient(90deg,
    rgba(var(--ink-deep-rgb), .97) 4%,
    rgba(var(--ink-deep-rgb), .90) 34%,
    rgba(var(--ink-deep-rgb), .45) 74%,
    rgba(var(--ink-deep-rgb), .18) 100%);
}
.pagehead .shell { position: relative; z-index: 1; }
.pagehead__in { padding-block: clamp(50px, 6.6vw, 98px); }

/* ==========================================================================
   FEATURE STRIP  (four-up icon row under the hero)
   ========================================================================== */

.fstrip {
  display: grid; gap: 1px;
  background: var(--ink-line);
  border-block: 1px solid var(--ink-line);
}
@media (min-width: 680px)  { .fstrip { grid-template-columns: repeat(2, 1fr); } }
@media (min-width: 1000px) { .fstrip { grid-template-columns: repeat(4, 1fr); } }

.fstrip__cell {
  background: var(--ink); text-align: center;
  padding: clamp(28px, 3vw, 40px) clamp(18px, 2vw, 26px);
}
.fstrip__icon { width: 32px; height: 32px; margin: 0 auto 16px; color: var(--accent-lift); }
.fstrip__icon svg { width: 100%; height: 100%; display: block; }
.fstrip__cell h3 {
  font-family: var(--sans); font-weight: 700;
  font-size: 12px; letter-spacing: .14em; text-transform: uppercase;
  color: var(--accent-text); margin-bottom: 12px;
}
.fstrip__cell p { font-size: 15px; color: var(--platinum); margin: 0; }

/* ==========================================================================
   STATEMENT BAND  (centred, the one place the serif still leads)
   ========================================================================== */

.statement { text-align: center; }
.statement h2 {
  font-family: var(--serif); font-weight: 500;
  text-transform: none; letter-spacing: -0.01em;
  font-size: clamp(26px, 3.8vw, 48px);
  line-height: 1.14; max-width: 22ch; margin: 0 auto;
}
.statement h2 em { font-style: normal; color: var(--accent-text); }
.band--paper .statement h2 em { color: var(--accent-ink); }
.statement__sub { max-width: 60ch; margin: 22px auto 0; }

/* ==========================================================================
   CHECK CARD
   ========================================================================== */

.checkcard {
  background: var(--ink-raised); border: 1px solid var(--ink-line);
  padding: clamp(24px, 2.6vw, 38px);
}
.checkcard ul { list-style: none; display: grid; gap: 18px; margin: 0; }
.checkcard li {
  display: grid; grid-template-columns: 24px 1fr; gap: 14px;
  align-items: start; color: var(--platinum); font-size: 15px;
}
.checkcard svg { width: 22px; height: 22px; color: var(--accent-lift); margin-top: 1px; }

/* ==========================================================================
   SERVICE CARD  (image top, circular badge breaking the edge)
   ========================================================================== */

.svc-grid { display: grid; gap: clamp(18px, 2vw, 26px); }
@media (min-width: 640px)  { .svc-grid { grid-template-columns: repeat(2, 1fr); } }
@media (min-width: 1040px) { .svc-grid { grid-template-columns: repeat(4, 1fr); } }

.svc-card {
  background: var(--paper-raised); border: 1px solid var(--paper-line);
  display: flex; flex-direction: column;
}
.svc-card .shot--empty { border: 0; border-bottom: 1px solid var(--paper-line); }
.svc-card__body {
  position: relative; text-align: center;
  padding: 42px clamp(16px, 1.8vw, 24px) clamp(24px, 2.4vw, 30px);
}
.svc-card__badge {
  position: absolute; top: -26px; left: 50%; transform: translateX(-50%);
  width: 52px; height: 52px; border-radius: 50%;
  background: var(--paper-raised); border: 1px solid var(--paper-line);
  display: grid; place-items: center; color: var(--accent-ink);
}
.svc-card__badge svg { width: 24px; height: 24px; }
.svc-card h3 {
  font-family: var(--sans); font-weight: 700; font-size: 13px;
  letter-spacing: .1em; text-transform: uppercase;
  color: var(--on-paper); margin-bottom: 12px;
}
.svc-card p { font-size: 14px; color: var(--on-paper-mute); margin: 0; }

/* ==========================================================================
   SPLIT  (photo one side, copy the other, alternating)
   ========================================================================== */

.split { display: grid; gap: clamp(28px, 4vw, 60px); align-items: center; }
@media (min-width: 900px) {
  .split { grid-template-columns: 1fr 1fr; }
  .split--flip .split__media { order: 2; }
}

/* A dark placeholder on a light band reads as a hole punched in the page, so
   the slot takes the band's own tones. */
.band--paper .shot { background: var(--paper-raised); }
.band--paper .shot--empty {
  background:
    radial-gradient(120% 90% at 50% 0%, rgba(26, 26, 30, .04), transparent 70%),
    linear-gradient(150deg, #DEDEE1, var(--paper-raised));
  border-color: var(--paper-line);
}
.band--paper .shot--empty::before { opacity: .10; filter: invert(1); }
.band--paper .shot--empty p { color: var(--on-paper-mute); }

/* Existing heroes take the photo treatment in place. Prepending a page-head to
   a page that already has a hero would stack two headers. */
.hero--photo { position: relative; overflow: hidden; }
.hero--photo > .pagehead__bg { position: absolute; inset: 0; z-index: 0; }
.hero--photo > .pagehead__bg img { width: 100%; height: 100%; object-fit: cover; opacity: 1; }
.hero--photo::after {
  content: ""; position: absolute; inset: 0; z-index: 0;
  background: linear-gradient(90deg,
    rgba(var(--ink-deep-rgb), .97) 2%,
    rgba(var(--ink-deep-rgb), .91) 32%,
    rgba(var(--ink-deep-rgb), .50) 72%,
    rgba(var(--ink-deep-rgb), .20) 100%);
}
.hero--photo > .shell { position: relative; z-index: 1; }